Sportsbook · Casino · Platform
Technology for a game that never stops
Sportsbook, casino and platform technology for operators who want to launch faster, stay compliant and grow in every market they enter.
150+
Operator brands powered
35+
Regulated markets
1B+
Bets processed yearly
24/7
Expert support
What we do
Everything you need to run a winning brand
From a single sportsbook feed to a full turnkey launch, InPlay gives you best-in-class products that work together out of the box. One partner for your platform, content and payments means faster decisions and lower operating costs.
Sportsbook
Pre-match and in-play betting with deep market coverage, bet builder, cash out and a 24/7 trading team behind every price.
- 80,000+ live events per month
- 3,500+ markets per top fixture
- Bet builder, cash out and early payout
- Managed trading and risk services
- Esports and virtual sports included
Why InPlay?
Built by operators
Our team has run sportsbooks and casinos. We build the tools we wished we had — and we answer the phone when you need us.
One platform, no patchwork
Sportsbook, casino, payments and CRM share one wallet, one back office and one data model. Fewer suppliers, fewer headaches.
Ready for regulation
Jurisdiction-specific compliance is configured, not custom-coded — so entering a new market takes weeks, not quarters.
Who we serve
Built for every kind of operator
Start-ups & new brands
Launch fast with turnkey or white label and grow without re-platforming.
Established operators
Replace legacy systems or add best-in-class modules through our APIs.
Lotteries & state operators
Compliance-first technology with local hosting and strict responsible gaming controls.
Retail & land-based
Connect shops, terminals and agents to one omnichannel wallet.
Product suite
Modules that grow with you
Take the full suite or pick individual products. Every module works standalone or as part of the platform.
iGaming Platform
Player account management, wallet, KYC, risk and back office in a single API-first core built for regulated markets.
Sportsbook
Pre-match and in-play betting with deep market coverage, bet builder, cash out and a 24/7 trading team behind every price.
Casino Aggregation
Slots, live dealer, crash and table games from leading studios through a single integration with tournaments and jackpots built in.
Payments & Cashier
A cashier built for iGaming: local payment methods, smart routing, in-cashier bonuses and fast withdrawals.
CRM & Bonus Engine
Segmentation, automated journeys and a flexible bonus engine that turns first deposits into long-term players.
Affiliate Management
Track, pay and scale affiliates with flexible commission plans, multi-brand support and transparent reporting.
Native Apps & Front End
Native iOS and Android apps plus a responsive web front end you can brand and edit without code.
Retail Solution
Betting shop software, self-service terminals and cashier tools that share one wallet with your online brand.
Integration models
Integrate your way
Whether you want full ownership, the fastest route to market or to plug one module into an existing stack, there is a model that fits your strategy.
Launch a complete brand in weeks
Turnkey Solution
Platform, sportsbook, casino, payments, CRM and front end delivered as one ready-to-launch package with hosting and 24/7 support.
- →Full product stack included
- →Hosting, security and monitoring
- →Licensing and compliance guidance
- →Dedicated account manager
Plug in only what you need
Modular & API
Add our sportsbook, casino aggregation or payments to your existing platform through clean, documented APIs.
- →Sportsbook via iFrame or headless API
- →Casino aggregation API
- →Payments & cashier API
- →Sandbox and full documentation
Your brand on our licence
White Label
The fastest route to market: operate under our licence and infrastructure while you focus on marketing and players.
- →Operate under partner licence
- →Payments and KYC handled
- →Full product suite
- →Revenue share commercial model
How we launch
From signed contract to live brand in 8 weeks
A proven delivery process with one dedicated team, clear milestones and no surprises.
- 1
Week 1–2
Discovery & setup
Markets, licences, payment mix and product scope agreed. Environments provisioned.
- 2
Week 3–5
Build & integrate
Front end themed to your brand, payment and KYC providers connected, products configured.
- 3
Week 6–7
Test & certify
End-to-end QA, load testing and regulator documentation for certification.
- 4
Week 8
Go live & grow
Soft launch, hypercare support and managed services for trading, CRM and operations.
Back office
One back office,
every decision
Players, bets, payments, bonuses and risk in a single interface with one login. Your teams see the same numbers in real time.
- Real-time, 24/7 reporting across all verticals
- Role-based access with full audit logs
- Custom dashboards and scheduled exports
- Multi-brand management from one account
Built for regulated markets & independent testing
FAQ
Questions operators ask us
How long does it take to launch?
A turnkey brand typically goes live in around 8 weeks; white label can be faster. Individual API integrations usually take 2–4 weeks.
Do I need my own gaming licence?
Not necessarily. With white label you can operate under a partner licence and move to your own licence later without changing platform.
What commercial models do you offer?
Revenue share, fixed fee or hybrid models depending on the solution and markets. We tailor a proposal after a short discovery call.
Can I use only the sportsbook or only the casino?
Yes. Every product is available as a standalone module via API, iFrame or headless integration with a seamless wallet.
Where is the platform hosted?
In secure cloud regions, or in local data centres where regulation requires data residency, with 24/7 monitoring and disaster recovery.
Which markets do you support?
Regulated and emerging markets across Europe, Latin America, Africa and Asia, with localisation for languages, currencies and payment methods.
Speak to sales
Let's build your next brand together.
Tell us about your market, licence and timeline. A product specialist will walk you through a live demo tailored to your business.
- Live platform demo within 48 hours
- Commercial proposal for your model
- Launch roadmap and compliance check
- General
- [email protected]
- Sales
- [email protected]
- Support
- [email protected]